About Jules

A BA in Psychology at Koç University, focused on how people think, behave and relate. The interest that stayed was not the theory but the mechanics: how people actually decide, trust and coordinate.

An MS in Innovation and Management at Tufts University, followed by work across design strategy, circular economy, sustainability, innovation and systems change. She founded ZERO, a circular design focused studio, and later led strategy and sustainability work at ATÖLYE, a strategic design and innovation organisation.

She moved from applied psychology and organisational work into advising and designing systems, and then into building products. She joined the Antler residency, tested early concepts, and followed customer and market evidence rather than protecting one fixed idea.

Since then the work has meant testing different products, running customer research and building a team around a durable question: how can intelligent technology support human relationships without displacing the judgment, trust and attention that make them valuable? The product and market direction changed as the evidence changed.

Jules is currently building in stealth mode, exploring where AI should act and where human attention, context and judgment still matter more.