About Jules

Living on four continents sharpened her attention to context: how culture shapes what people notice, how they build trust and how they work together. Her work began in brand and design strategy at Medina Turgul DDB in Istanbul. She went on to found Zero, a circular design studio, before spending five years at ATÖLYE in Dubai, leading strategy and later its sustainability portfolio. The briefs ranged from organisational strategy to climate and systems change; the common challenge was bringing people with different priorities into a shared direction.

She later became a Partner at NOW Partners and an Entrepreneur in Residence at Antler. After more than a decade working with business and government leaders across Europe and the Gulf, she co-founded and led Village, a product exploring how technology might help people stay close. She now builds in stealth at the intersection of AI and client relationships.

Across every chapter, she kept finding that a strong strategy was not enough. Change depended on knowing who needed to be involved, where trust was fragile, and when a person had to act. That attention to relationships now shapes her question: where should AI help, and where must human judgement decide the outcome?